Life is too Short to Not Enjoy That Cup of Coffee.

“Never half-ass two things, only whole-ass one.”  – Ron Swanson, Parks and Recreation

I tend to stretch myself too thin. Being a part of the generation who believes we can do it all, I find myself using the word “yes” far too often. During our college careers we have many opportunities to become involved with things we are passionate about. (There also is the subtle resume booster  we love to use).

One of my goals for 2014 was to focus on less and create more. It is only March and I have well over 10 projects I am working on including, school, a part-time job, and oh yes, a social life. We haven’t even reached the middle of the year and I have already thrown my goal out the window. After coming to this realization, the word “yes” became easier not to say. I was determined to limit myself on the amount of work I take on and put my whole heart and soul into those select projects.

Sometimes we all need to slow down and catch our breath. We were not created to do 20 things at one time. That only makes us sleep deprived and unpleasant in social gatherings. (Trust me, a person has told me this). Passion and drive are hard to be evident in projects we “half-ass”. Therefore, I am taking my goal and making it my first priority (2nd times the charm). I want to make interpersonal connections with the people I work with, I would love to share stories with colleagues who have the same passion as me, and I need to remember…

life is too short to not enjoy that cup of coffee.

 

Surprising Discoveries

I have been so blessed to be a part of such an inspiring campaign called UNVEILED. This campaign is meant for spreading self-worth and beauty, raising awareness for sexual abuse and unveiling the lies that we have told ourselves.

Today I gave my testimony. I never realized how hard it is to tell someone else one of your hardships. At first, while telling my story I felt like every wall I had up just came crumbling down. I kept this hurt inside of me for too long.

unnamedI have been wearing glasses since I was 2 years old. Since 8th grade, I have not worn my glasses in public for 6 years. When I wore contacts for the first time  to school this girl came up and said, “Wow. You look so pretty today, what did you do?” At that very moment I had convinced myself I was pretty only when I had my contacts on. I never wore glasses in public again. I had kept on to that lie for a lot of my life, until now. After being a part of UNVEILED I have discovered that I have been lying to myself for a long time. Glasses are what make me unique. A piece of plastic allows me to see the world. I took vision for granted. I am privileged enough to be able to have glasses. They allow me to see the intricate details of life. I will never take that for granted again.

I have been unveiled.

Kenz

Please visit http://www.unveiledcampaign.com to share your story and spread the word.

The Social Landscape

Social-Media-Big-FourBeing a social media nerd, researching the social landscape compares to a coffee addict getting their morning cup of joe. (which I also enjoy)

Social media is a medium that is new, fresh, and ever-changing. Companies are continually having to change their strategies to target  specific social media users and sites.  The social landscape is a multifaceted medium with endless possibilities for exposing your brand.

In order to successfully market a brand or product, we need to identify the different types of social media users. I have come up with four different types.

1. CONNECTORS. These people like to keep up on people’s lives. They like to host gatherings and cultivate relationships with friends, family and colleagues.

2. COMMUNICATORS. They love to share what is going on in their lives. Posting helpful content makes them fell connected and needed. Social media outlets geared toward the communicators are Facebook, blogs, and discussion boards.

3. PROFESSIONALS. The professionals use the social landscape mostly for networking. They do not spend much time on social media sites.

4. DESIGNERS. They express themselves by posting original content. Twitter and Facebook are the best outlets for the designers. They use social media the most out of these four.

The four most influential social media outlets.

FACEBOOK.

  1. An easy outlet to reach your demographic and have customer communication
  2. Gain brand exposure
  3. Shows insights to your page

TWITTER.

  1. Good use of direct communication with consumers
  2. This outlet typically shows better results with the younger generation.
  3. simply enough, #s.

PINTEREST.

  1. Although Pinterest may seem like a stereotypical woman’s website, it is one of the best way to gain visual brand exposure.
  2. Great referral sight because pins are typically linked to lead to direct purchases.

YOUTUBE.

  1. Customers can be entertained, engaged, and educated all at once.
  2. The ability to leave comments, giving customers a voice

Just some thoughts with the help of CMO’s Guide to The Social Landscape and Coca-Cola Retail Research Council

Kenz